Results
Outcomes, not opinions.
The Proof Point
EverythingManaged Group
2014 – 2024 · Newcastle upon Tyne
When I co-founded EverythingManaged Group in 2014, it was a start-up operating in a competitive market. Over the following decade, I transformed it into a prominent enterprise with £40m+ in annual revenue — and ultimately achieved an 8-figure exit.
That transformation involved precisely the work I now do for clients: rebuilding the sales process to lift conversion, overhauling marketing to drive quality lead generation at scale, building and managing a high-performing team, and ensuring the numbers — and the story those numbers tell — were compelling to a buyer.
The 8-figure exit was not an accident. It was the result of years of disciplined, data-driven operational work — the same methodology I now deploy in businesses I advise.
This is the foundation of my credibility: not a case study I managed from the outside, but a business I built, led, and exited myself.
Illustrative Engagement
What a typical engagement looks like — and what it delivers.
The scenario below is illustrative. Details are based on a real engagement type; specific client information is kept confidential.
The Scenario
Multi-site leisure sector operator
An owner of a successful group with strong revenue but inconsistent conversion, undocumented processes, and an unstructured team.
Phase 1 — Months 1–3
Sales process rebuild
Audited the full customer journey from enquiry to booking. Introduced a structured sales process, individual performance tracking, and a commission structure tied to conversion. Within three months, conversion moved from 12% to 24% — doubling revenue per lead without increasing marketing spend.
Phase 2 — Months 3–6
Marketing overhaul
Renegotiated terms with three major wedding lead platforms, reducing cost-per-lead by 30%. Appointed a specialist agency for paid digital, a CRO specialist for the website, and built a live reporting dashboard showing real-time ROI per channel. Lead volume grew by 40% within six months.
Phase 3 — Months 6–7
EMI option scheme
Engaged a corporate finance adviser to model enterprise value and set management targets. Secured a low HMRC-approved valuation and instructed legal drafting of an EMI scheme for three senior managers — aligning their incentives with a successful sale outcome.
Phase 4 — Months 7+
Profitability audit
Full transaction-level audit across all seven venues. Identified £280,000 in annual savings through supplier renegotiations, redundant software subscriptions, and staffing efficiencies. Even at only a 6x EBITDA multiple, this will translate to £1.68m of incremental enterprise value.
Client References
I work with a small number of clients at any one time. References and introductions are available for qualified prospects at the appropriate stage of the conversation.
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