About

I did it first. Now I help you do it.

Chris Penfold

A CFO's discipline.
A founder's grit.

I started my career in finance — the kind of role where you understand a business from the inside out, scrutinising every number, every process, every efficiency. That analytical rigour never left me.

In 2014, I took everything I knew and backed myself. As Co-Founder of EverythingManaged Group, I transitioned from Finance Director to leading the full business — building teams, designing sales processes, overhauling marketing, and scaling operations across a decade of sustained growth.

The result: a start-up scaled into a £40m+ revenue corporation, culminating in an 8-figure exit. Not in a PowerPoint. In reality.

That dual lens — CFO discipline and founder's hands-on grit — is exactly what separates me from generic growth consultants. I have sat in the seats your management team sit in. I know what works, what breaks under pressure, and how to build a business that a buyer will pay a premium for.

Today, based in the UAE and working with clients worldwide, I offer a small number of business owners the same focus, network, and rigour that transformed EverythingManaged Group.

Core Expertise

Growth strategies & consulting
Start-up to scale-up leadership
Finance Director background
Sales process design
Conversion optimisation
Data-driven marketing
EMI & management incentives
Exit & sale preparation
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Career

The track record

2014 – 2024

Newcastle upon Tyne, UK

Co-Founder

EverythingManaged Group

Spent a decade transforming a start-up into a prominent enterprise — moving from Finance Director to Co-Founder and leading the business through full operational scaling. Built the teams, designed the sales processes, and implemented data-driven marketing that drove sustained, high-return growth. Culminated in an 8-figure exit, achieving £40m+ revenue.

Oct 2024 – Present

Ajman Free Zone, UAE (working globally)

Founder

Chris Penfold How To Scale Your Business F.Z.E

The consultancy this site is for. Offering strategic consulting and practical, hands-on guidance to help business owners accelerate growth, identify and overcome challenges, and reach their goals with greater confidence and momentum.

May 2025 – Present

Dubai, UAE

Co-Founder

LBCP Holdings Limited

A diversified investment holding company allocating capital across securities and international real estate to build long-term wealth for shareholders — demonstrating that I operate as an active investor and operator, not only an adviser.

Working Style

Owner to owner. No jargon. No slide decks.

I speak owner-to-owner. I've been where you are — the late nights questioning whether you've made the right hires, whether the marketing is actually working, whether the business is really worth what you hope it is.

I will be direct, specific, and honest — including about the hard truths. Managing out underperformers, renegotiating supplier terms, or making unpopular structural changes. These are the things that move the needle.

And because every engagement has zero notice period and no penalty to exit, the relationship stays honest. I earn my seat at the table by delivering results — not by being contractually hard to remove.

Embedded

Works inside your business, not from the outside looking in.

Networked

A trusted team of specialists: developers, CRO experts, BI analysts, corporate finance advisers, accountants, lawyers.

Outcome-focused

Every action ties to a measurable result and enterprise value at sale.

Low-risk

Zero notice period, no penalty. The relationship is built entirely on results.